Dubai, UAE – 13 July 2017, – Qarar, the region’s leading decision analytics company, has appointed Sabrina Alavi as its new Country Head for Pakistan. Based in Karachi, she will be responsible for driving strategic development, partnerships and business growth for Qarar within Pakistan’s banking and finance industry. With increasing demand for software and advisory services in the advanced analytics space, Qarar has increased its commitment and focus on Pakistan  to offer clients more opportunities to implement advanced analytical solutions to support better decision making capabilities.

Sabrina brings considerable experience in retail banking to the role, having worked at United Bank Limited Bank (UBL), Pakistan as the head of credit policy and analytics. During her career with UBL, she led several key projects including the successful implementation of behaviour scores for consumer products – a first in Pakistan. This was followed by her effective implementation of application score models, and she also oversaw UBL’s consumer product portfolio, international portfolio, manual lending and SME product programmes. Her other responsibilities included managing the risk side of overseas offices and internal departments in the UAE, Qatar and Bahrain. Prior to joining UBL, Sabrina worked with Citibank London for four years and earned a BSc honors degree in Economics from the University of London.

Sabrina Alavi, Country Head for Pakistan, commented: “I am excited to be taking on this new opportunity to lead the expansion in Pakistan, building on the great work that Qarar has achieved in the MENA region over the past few years. With over 15 years of retail banking experience in Pakistan and the UK, I believe my knowledge and understanding of the local banking industry will bring new perspectives for helping clients to navigate complex business challenges by offering them the right mix of predictive analytics, market experience based advisory and decision technologies.”

Zaid Kamhawi, CEO of Qarar, commented: “With one of the leading banks in Pakistan as our client, we felt the need to expand and strengthen our local presence in the country. Sabrina’s expertise and knowledge of the local market will be crucial in increasing Qarar’s footprint in Pakistan’s growing advanced analytics and software market.”

For further information, please contact Sabrina Alavi on

About Qarar

Qarar is the region’s leading Decision Analytics company specialised in offering consulting, decision analytics and software technology to deliver tailor-made customer management and process automation solutions. Headquartered in Dubai and serving customers across the Middle East and North Africa, Qarar helps its clients to solve business challenges and achieve sustainable business outcomes. We achieve this across the customer lifecycle by employing the right mix of predictive analytics, and market experience based advisory and decision technologies. Our expertise spans Strategy, Pricing, Credit Risk Management, Marketing and Sales Analytics.

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Anulekha Shetty, Head of Marketing, Qarar, Email:, Phone: +971 4 3759363