June 12, 2017
June 12, 2017, Dubai – Pakistan’s largest bank HBL is proud to announce its strategic retail analytics programme in collaboration with Qarar, UAE’s leading decision analytics consultancy. With this comprehensive programme in place, HBL will be one step ahead of the industry by utilizing advanced applications and behavioural scorecards developed for the Bank by Qarar.
Both organizations have shared an enduring relationship, whereby Qarar has been developing applications for HBL for the last ten years. Taking this partnership to reach new heights of success through the development of applications as well as behavioural scorecards, the Bank will be better able to execute real-time credit policies management, scoring, and customer decisions with Qarar’s credit decision making software solution – DecisionSmart. Therefore, the programme will also support HBL’s portfolio growth plans and put the Bank at the forefront of proactive customer decision-making in the retail banking environment.
Mr. Zaid Kamhawi, CEO at Qarar, commented, “We are delighted to strengthen our long-standing relationship with HBL Pakistan by demonstrating the value and support that Qarar can bring to the company’s analytical and portfolio development objectives. We have an in-depth understanding of the value that can be generated through analytical decision models, and our ability to combine analytical tools with business insights for decision makers will multiply that value even further.”
Mr. Aamir Kureshi, Head Global Consumer Banking, HBL added, “HBL has set high standards for managing its portfolio quality and this remains a key requirement for all future initiatives. Scorecard development project is also aimed towards achieving higher value to better manage our portfolio and offer our customers value added services/products. This collaboration is a testament of the trust HBL has placed in Qarar for managing and delivering superior scorecards in a timely manner.”
Qarar is the region’s leading Decision Analytics company specialised in offering consulting, decision analytics and software technology to deliver tailor-made customer management and process automation solutions. Headquartered in Dubai and serving customers across the Middle East and North Africa, Qarar helps its clients to solve business challenges and achieve sustainable business outcomes. We achieve this across the customer lifecycle by employing the right mix of predictive analytics, and market experience based advisory and decision technologies. Our expertise spans Strategy, Pricing, Credit Risk Management, Marketing and Sales Analytics.
With a rich heritage spanning over seventy-five years, HBL is the largest bank of Pakistan with over 1,700 branches, 2,000 ATMs, and a customer base exceeding 10 million. HBL operates in over 25 countries across four continents and is the first bank from Pakistan to receive a license to set up a branch in China. HBL continues to be an institution that plays an instrumental role in the nation’s economic progress.
Anulekha Shetty, Head of Marketing, Qarar, Email: email@example.com, Phone: +971 4 3759363